Objective of Performance Management

According to John Shields (2007), performance management is a strategic and integrated approach to managing people, which aims to improve the effectiveness of organizations by improving the performance of individuals and teams. Performance management involves setting goals and objectives, monitoring progress, providing feedback, and implementing strategies to enhance performance.

According to John Shields (2007), performance management has several objectives, including:

  1. Strategic communication: Performance management aims to convey to employees what doing a good job means and how their performance contributes to the organization’s overall strategy and goals. This helps to align individual and team goals with the organization’s mission and vision and provides clarity on what is expected of employees.
  2. Relationship building: Performance management aims to build stronger relationships between managers and their employees by providing regular opportunities for feedback, coaching, and development. This helps to improve communication, trust, and collaboration, which can ultimately lead to better performance outcomes.
  3. Employee development: Performance management aims to provide regular feedback on employees’ strengths, weaknesses, and areas for improvement, and to provide opportunities for training and development to enhance their skills and capabilities. This helps to improve employee engagement, motivation, and retention and supports the organization’s talent management strategy.
  4. Employee evaluation: Performance management aims to assess employees’ performance and provide a basis for making development, promotion, and performance reward decisions. This helps to identify high-performing employees and potential areas for improvement and to provide fair and transparent reward and recognition systems.

Overall, the objectives of performance management are to improve individual and team performance, align goals with the organization’s strategy, and support employee development and growth. By achieving these objectives, organizations can achieve better performance outcomes and gain a competitive advantage in their industry.

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